The DOs & DON’Ts of Social Media: Severe Weather Edition

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***Please be mindful of timestamps and time sensitive information***

We LOVE when you share, like, and discuss posts. Social media is our way of connecting you to the most up to the second information. We are lucky that our communication outlets have expanded and as meteorologists, we really like to capitalize on these outlets during severe weather. We want our audience to be able to access information quickly and easily. During days like today, when we are tracking severe weather, our posts are generated and published specifically for the NOW. Here are some DOs and DON’Ts to limit confusion and help to keep a unified mission of keeping folks aware of developing weather.

DO: Share our posts: give us a like, retweet and regram what you see. It is just as important for you to know what’s going on as it is your friends. Likes and retweets aren’t for our own good, but for everyone. You see, some social media outlets populate their feeds with posts that get the most interaction. So, in order for our very important information to be seen by as many eyes as possible, it’s helpful if you give us a nod, in the form of a like, or even better, a share. A like is kind of like your way of saying, “I just read your post. Thanks!”

DON’T: Please don’t share dated information, espescially from last week’s forecast. One trouble with social media is that if someone likes an old post, it may pop up in a news feed somewhere and then it starts a snowball effect of confusion. People glance and see a headline that says “sunny and 60”, disregarding the threats of today, because they’re inadvertently looking at a post from last week. LOOK AT TIMESTAMPS.

On a severe weather day, here are some good rules thumb regarding when to repost and share:
Anything that is posted featuring radar: 10 minute lifespan
(For example:

Anything posted with current data (i.e.-temperatures, dew points, wind speeds/direction): This is generally good for about 1 hour, unless otherwise noted.
(Something like this:

Any post with an extended forecast: Good for 12-24 hours
(For example:

Anything posted with a discussion (i.e.-a blog): several hours life span.
Anything containing pictures: Lifespan ranges.
If the picture is showing a current condition, a short lifespan. If the image is showing storm damage or weather preps, it is evergreen (meaning it has no expiration).

DO: Connect with us on Facebook and Twitter.
WIAT: Facebook WIAT 42
            Twitter @WIAT42

Mark Prater: Facebook Mark Prater WIAT
                          Twitter: @markprater

Ted McInerney: Facebook Teddy Mac
                             Twitter: @tedmcinerney

Nate Harrington: Facebook Nate Harrington WX
Twitter: @Nate_HH

Ashley Gann: Facebook Meteorologist Ashley Gann
Twitter: @WxByAshley


Use common sense, stay informed, and be safe out there!
From your friendly WIAT 42 Storm Track Meteorologist Ashley Gann


One thought on “The DOs & DON’Ts of Social Media: Severe Weather Edition

    Michael Duncan said:
    December 23, 2015 at 7:29 PM

    Thank you!

    Sent from my iPhone


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